At the beginning of every year the people involved in responsibility reporting have their hands full. In addition to their own work tasks, there’s the challenge of chasing down the metrics needed immediately for the report, a lot of which often seem to be not yet available. And then there is the writing of the report itself. So why do we at Martela put ourselves through it all?
The easy answer is because our customers want it. And it is often the case that they do. Many of our customers are very aware of responsibility issues in the world around us, and for them our GRI report provides solid proof that we are, too.
Another answer could be that our investors, too, are interested in our actions that aim for a better tomorrow. In fact, so much so that it would probably make sense to combine our annual report with the responsibility report. But that would make the beginning of the year even more stressful - so maybe not just yet.
But I’d like to think that for more than any other reason it’s that we report for ourselves. It’s a great reminder for us when we list all the good things we have been doing. I feel that I get to do the best part of the reporting when I write the CEO’s review. In the review I can look back and make a list of all our best actions from the previous year. Looking at that list makes me proud and it makes all the year’s hard work seem worthwhile.
If you’d like to see the list for yourself, you can find it in our 2012 Responsibility Report on our responsibility pages.
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